Welcome to Compass Studio’s Journal. Providing you with Insightful Marketing and PR Strategies
Where we dive into what lights our fire – whether that be better ways to amplifying the voices of those doing good through Marketing & PR strategies, or the stories of those people and brands that are conquering uncharted grounds right now. This is a collection of thoughts on how-to spread the good further.
- September 28th 2020
How to choose a transparent and aligned giveback program for brands
This year, corporate social responsibility for Australian companies is now a must-have more than a nice-to-have strategy. During the raging bushfires in Australia, celebrities along with thousands of companies across the nation stepped up to donate a percentage of their... read more
- September 17th 2020
10 Tips For Successful Grant Writing
More and more businesses and social causes these days are turning to grants as a means of securing funding to launch and scale their world-changing missions. And with over $80b in grant funding being distributed across the country every year, this is a great move if y... read more
- July 29th 2020
Creating structure in unstructured working environments
At the start of ever year my partner Dillon and I write a list of intentions. They are a loose set of ideas that we each carry with us, often reflecting on them at various milestones (birthday, EOFY, Sunday night). Sometimes they are specific goals for the year, but mos... read more
- July 29th 2020
What being a B Corp means to Compass Studio, Ben & Jerry’s and 4Pines
A B Corp (or B Corporations) is a new kind of business that balance purpose and profit, as they believe in contributing to a better world. Businesses that are certified B Corps make decisions that make a positive impact across their workers, customers, suppliers, commun... read more
- July 27th 2020
5 Tips for Beginners on How to Shoot Product Photography for Your Brand
Product photography is one of the most powerful ways to communicate your brand story to your audience. Logos, taglines and missions are great, but they often aren’t strong enough to convey your brand story and key messages and to compel your audience to feel a connect... read more
- July 20th 2020
Books that will help you be a better human in 2020
Our friends over at WellRead, believe in the guiding power of books and the very real ways they can make us better people. They’ve curated a list of 10 books for anyone feeling a little overwhelmed, bewildered, confronted, provoked or generally just wanting some d... read more
