Welcome to Compass Studio’s Journal. Providing you with Insightful Marketing and PR Strategies
Where we dive into what lights our fire – whether that be better ways to amplifying the voices of those doing good through Marketing & PR strategies, or the stories of those people and brands that are conquering uncharted grounds right now. This is a collection of thoughts on how-to spread the good further.
- May 2nd 2022
Guiding The Seabin Project North – How Performance Marketing And PR Helped Pete Ceglinski To Clean The World’s Oceans
As avid ocean lovers, devastated by the impact that human behaviour was having on our planet, friends Pete Ceglinski and Andrew Turton founded Seabin Project on a mission to preserve the planet’s blue spaces. The initial idea – to provide bins for the ocean and simp... read more
- May 2nd 2022
Here’s what we know about hiring in 2022
Compass Studio has increased its team by 50% this year. That’s many CVs received, cover letters read, screening calls scheduled, and interviews conducted. So what have we learned during this process? Basically: to unlearn everything we thought we knew about hiring. ... read more
- May 2nd 2022
Looking To Volunteer? Here Are My Top Tips On How To Get Involved With Giving Back
As National Volunteering Week approaches (16 – 22 May 2022), you may be wondering how you can get involved with organisations within your local community. Volunteering provides the opportunity to develop existing skills, discover new passions, and positively contribut... read more
- April 11th 2022
How the marketing industry has changed in the last half-decade.
Compass Studio turns five this month; a whole half-a-decade old. For me, it’s hard to believe that something that started in our sunroom in Bondi, with a logo made by a mate and an ideal to do better, has evolved into something that exists beyond just Luke and me. Thi... read more
- April 11th 2022
Creator Control: Ella Watkins’ top tips for successfully working with TikTok creators to elevate your brand and reach new audiences.
TikTok has quickly become an essential part of any social media marketing strategy, whether organically for a brand or a performance marketing campaign. With TikTok now ranking as the 6th most-used social platform globally, with over 3 billion downloads as of July 2021,... read more
- April 11th 2022
What do the TGA’s new rules on influencer marketing mean for brands in 2022?
Like many PR and marketing professionals who work in the influencer marketing space, we were on high alert and keeping a cautious eye when The Australian published that the Therapeutic Goods Administration (TGA) – Australia’s medical regulator – had completely ban... read more
