Welcome to Compass Studio’s Journal. Providing you with Insightful Marketing and PR Strategies

I’ve worked with a vast amount of clients in my 15+ years of experience in the Australian and UK PR industry.  And I can safely say that the best results are always achieved when a brand and the agency who represent them don’t just share respect for one another... read more

When wars, human rights abuses and climate disasters are dominating our headlines, mastering marketing that isn’t tone deaf is a delicate art. Posting a perfectly styled product shot with a call to action, just as a flood is devastating communities just down the c... read more

Nina, hi! Tell us about your career to date and what inspired Go Lightly? Until a few months before the pandemic, I had been travel writing for eight years, crisscrossing the globe writing stories about everything from photography trips in Mongolia, to cruises in Antar... read more

TikTok has quickly become an essential part of any social media marketing strategy, whether organically for a brand or a performance marketing campaign. With TikTok now ranking as the 6th most-used social platform globally, with over 3 billion downloads as of July 2021,... read more

Modern marketing is all about data. It’s what makes marketing in the digital era so effective. With so many metrics and variables at your disposal, it seems like it would be easy to make educated decisions based on measurable and transparent results. Right? In rea... read more

Back in May, Compass Co-Director & Co-Founder Nat sat down with Kaylene Langford – founder of StartUp Creative – to talk about all things business and share her top tips for impactful purpose-driven marketing. We’d recommend making a cup of tea and sitting dow... read more