Where we dive into what lights our fire – whether that be better ways to amplifying the voices of those doing good through Marketing & PR strategies, or the stories of those people and brands that are conquering uncharted grounds right now. This is a collection of thoughts on how-to spread the good further.
We all are a part of a culture. Culture is what we have learned through life experiences and/or by the groups of people we associate with. It’s dynamic and changes with context. In a country where one in four Australians are born overseas and 46 percent have at least ... read more
Welcome to Kingaroy, only 212 kilometres north-west of Brisbane, but just about as far away as possible from the concerns of the chardonnay- and latte-sipping crowds of the inner cities. Known as ‘red ant’ in the local Wakka Wakka language, the town was famou... read more
You’ve done it: after months (or years) of interrogating the way you operate, you’ve become a certified B Corp. You are part of a community of over 5,800+ brands globally that hold themselves legally accountable to the highest standards of ethics, impact and sustain... read more
I’ve worked with a vast amount of clients in my 15+ years of experience in the Australian and UK PR industry. And I can safely say that the best results are always achieved when a brand and the agency who represent them don’t just share respect for one another... read more
When wars, human rights abuses and climate disasters are dominating our headlines, mastering marketing that isn’t tone deaf is a delicate art. Posting a perfectly styled product shot with a call to action, just as a flood is devastating communities just down the c... read more
Nina, hi! Tell us about your career to date and what inspired Go Lightly? Until a few months before the pandemic, I had been travel writing for eight years, crisscrossing the globe writing stories about everything from photography trips in Mongolia, to cruises in Antar... read more