Welcome to Compass Studio’s Journal. Providing you with Insightful Marketing and PR Strategies
Where we dive into what lights our fire – whether that be better ways to amplifying the voices of those doing good through Marketing & PR strategies, or the stories of those people and brands that are conquering uncharted grounds right now. This is a collection of thoughts on how-to spread the good further.
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December 15th 2020
Take your Facebook Ads to the Next Level
Your organic social media strategy is coming along nicely, your website is optimised, you’ve dabbled in Facebook Ads and the sales are coming in, but you’re thinking… now what? How can I take this success to the next level? It’s time to dig into Facebook Ad ... read more
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December 11th 2020
5 social media trends to watch in 2021
Predictability and planning went out the window in 2020, making way for community connection and creative experimentation. Here are 5 trends to watch and leverage to get your brand noticed in 2021. Walking the talk The rise of the socially conscious audience means that ... read more
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December 3rd 2020
Gifting without the Guilt: How to buy better this Festive Season
This week I saw a statistic on Instagram that quite literally stopped me in my tracks; ‘If everyone wore a pre-loved outfit this Christmas Day this year, the C02 emissions saved would be the equivalent of taking 56 million cars off the road’. This figure ... read more
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December 1st 2020
What to do when your social media growth stagnates?
There comes a time where every brand feels like their social media growth starts to become stagnant. You’re not reaching as many people, your engagement is dwindling month on month and you’ve been stuck with the same number of followers for the last three months. ... read more
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November 2nd 2020
Working with TikTok Influencers
TikTok, the social media video sharing app, featuring dancing, lip-syncing, pranking, and several other comedic acts, that we all know and love now has over 1.5 billion downloads on Google Play and the App Store, and over 500 million active users. It’s now recognised ... read more
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September 28th 2020
How to choose a transparent and aligned giveback program for brands
This year, corporate social responsibility for Australian companies is now a must-have more than a nice-to-have strategy. During the raging bushfires in Australia, celebrities along with thousands of companies across the nation stepped up to donate a percentage of their... read more
