Welcome to Compass Studio’s Journal. Providing you with Insightful Marketing and PR Strategies
Where we dive into what lights our fire – whether that be better ways to amplifying the voices of those doing good through Marketing & PR strategies, or the stories of those people and brands that are conquering uncharted grounds right now. This is a collection of thoughts on how-to spread the good further.
- July 1st 2022
Corporate Waste: How Brands Can Rethink Their Love Affair With Giving Away Free Things
What’s in the bag? In this edition of Explore More, we’ll be addressing the issue of corporate waste, why brands should rethink it, and how you can say “no thank you” to merch. Leading this conversation, we sit down with CEO and entrepreneur of Australia’s mos... read more
- June 1st 2022
Collective Action for the Ocean – How Radian Energy and The Growth Drivers are unifying their communities for the betterment of our oceans.
The theme of this year’s World Oceans Day (June 8th 2022) is Revitalization Collective Action for the Ocean. With 90% of global big fish populations depleted, and 50% of coral reefs destroyed, currently, humans are taking more from the ocean than can be replenished. ... read more
- June 1st 2022
Being an asset and a friend to the media in 2022
The first piece of truly useful advice when I first started working in PR was this: “journalists are people who are just trying to do their job, just like you.” It’s not an over-exaggeration to say that this statement changed my life and gave me a new perspective ... read more
- June 1st 2022
Why longform content should still be part of your marketing strategy
I should start this by declaring that I’m a lover of words, a romantic for a good story, and find it almost impossible to write anything in less than 200 words. In an age of short and slapdash content, this is against the grain and definitely unhelpful when it comes t... read more
- May 2nd 2022
Guiding The Seabin Project North – How Performance Marketing And PR Helped Pete Ceglinski To Clean The World’s Oceans
As avid ocean lovers, devastated by the impact that human behaviour was having on our planet, friends Pete Ceglinski and Andrew Turton founded Seabin Project on a mission to preserve the planet’s blue spaces. The initial idea – to provide bins for the ocean and simp... read more
- May 2nd 2022
Here’s what we know about hiring in 2022
Compass Studio has increased its team by 50% this year. That’s many CVs received, cover letters read, screening calls scheduled, and interviews conducted. So what have we learned during this process? Basically: to unlearn everything we thought we knew about hiring. ... read more
