Welcome to Compass Studio’s Journal. Providing you with Insightful Marketing and PR Strategies
Where we dive into what lights our fire – whether that be better ways to amplifying the voices of those doing good through Marketing & PR strategies, or the stories of those people and brands that are conquering uncharted grounds right now. This is a collection of thoughts on how-to spread the good further.
- November 22nd 2022
Together we can, An extract
Welcome to Kingaroy, only 212 kilometres north-west of Brisbane, but just about as far away as possible from the concerns of the chardonnay- and latte-sipping crowds of the inner cities. Known as ‘red ant’ in the local Wakka Wakka language, the town was famou... read more
- October 4th 2022
So you’re a B Corp? Why your internal comms strategy is more important than the external announcement.
You’ve done it: after months (or years) of interrogating the way you operate, you’ve become a certified B Corp. You are part of a community of over 5,800+ brands globally that hold themselves legally accountable to the highest standards of ethics, impact and sustain... read more
- September 1st 2022
5 pieces of advice for picking the right agency partner
I’ve worked with a vast amount of clients in my 15+ years of experience in the Australian and UK PR industry. And I can safely say that the best results are always achieved when a brand and the agency who represent them don’t just share respect for one another... read more
- September 1st 2022
How context, compassion and communication guide sensitive marketing through turbulent times
When wars, human rights abuses and climate disasters are dominating our headlines, mastering marketing that isn’t tone deaf is a delicate art. Posting a perfectly styled product shot with a call to action, just as a flood is devastating communities just down the c... read more
- September 1st 2022
How can we travel more sustainably?
Nina, hi! Tell us about your career to date and what inspired Go Lightly? Until a few months before the pandemic, I had been travel writing for eight years, crisscrossing the globe writing stories about everything from photography trips in Mongolia, to cruises in Antar... read more
- August 1st 2022
Creator Control: Ella Watkins’ top tips for successfully working with TikTok creators to elevate your brand and reach new audiences.
TikTok has quickly become an essential part of any social media marketing strategy, whether organically for a brand or a performance marketing campaign. With TikTok now ranking as the 6th most-used social platform globally, with over 3 billion downloads as of July 2021,... read more
