Where we dive into what lights our fire – whether that be better ways to amplifying the voices of those doing good through Marketing & PR strategies, or the stories of those people and brands that are conquering uncharted grounds right now. This is a collection of thoughts on how-to spread the good further.
“Life’s most persistent and urgent question is, what are you doing for others?” – Martin Luther King In the purpose-led space, the majority of our workforce is made up of individuals who are mission driven, value meaningful motivation, kindness, generosity and g... read more
Nina, hi! Tell us about your career to date and what inspired Go Lightly? Until a few months before the pandemic, I had been travel writing for eight years, crisscrossing the globe writing stories about everything from photography trips in Mongolia, to cruises in Antar... read more
There has been so much discourse – and debate – about the realities of ‘remote’ working, and only more so since the pandemic sent even the most traditional office-based businesses home. Compass’ own COVID-induced shift to remote working began as a te... read more
Over the past few years there has been an astronomical boom in brands professing to be ‘purpose-led’. All sorts of businesses from early stage start-ups through to established corporations are adopting the term and splashing it across their comms – from keynot... read more
It’s the age-old question for any publicist: how do you prove and measure the return on investment (ROI) of PR? As an industry, PR has always struggled with any universal measurement and evaluation tools for how we can accurately measure the impact and success of PR e... read more
It may not surprise you that Australia is one of the world’s worst climate offenders. We export more coal and gas – the primary drivers of dangerous climate change – than anywhere else in the world. This time last year we were on the brink of Australia’s... read more