Welcome to Compass Studio’s Journal. Providing you with Insightful Marketing and PR Strategies
Where we dive into what lights our fire – whether that be better ways to amplifying the voices of those doing good through Marketing & PR strategies, or the stories of those people and brands that are conquering uncharted grounds right now. This is a collection of thoughts on how-to spread the good further.
- September 1st 2022
How can we travel more sustainably?
Nina, hi! Tell us about your career to date and what inspired Go Lightly? Until a few months before the pandemic, I had been travel writing for eight years, crisscrossing the globe writing stories about everything from photography trips in Mongolia, to cruises in Antar... read more
- August 1st 2022
Creator Control: Ella Watkins’ top tips for successfully working with TikTok creators to elevate your brand and reach new audiences.
TikTok has quickly become an essential part of any social media marketing strategy, whether organically for a brand or a performance marketing campaign. With TikTok now ranking as the 6th most-used social platform globally, with over 3 billion downloads as of July 2021,... read more
- August 1st 2022
The lies data tells us and how to avoid them
Modern marketing is all about data. It’s what makes marketing in the digital era so effective. With so many metrics and variables at your disposal, it seems like it would be easy to make educated decisions based on measurable and transparent results. Right? In rea... read more
- August 1st 2022
Nat’s Six Tips For Impactful Purpose-Driven Marketing
Back in May, Compass Co-Director & Co-Founder Nat sat down with Kaylene Langford – founder of StartUp Creative – to talk about all things business and share her top tips for impactful purpose-driven marketing. We’d recommend making a cup of tea and sitting dow... read more
- July 27th 2022
What Your Guilt Might Be Trying To Tell You And How You Can Use It To Create Meaningful Change
With distressing news constantly at our fingertips and atrocities spilling out from all corners of the globe, I often find myself weighed down by a sense of heaviness and stress. From polarising pandemic discourse to the uncertain impacts of climate change – the list ... read more
- July 1st 2022
Add-to-cart mentality has shifted and multi-dimensional marketing is back in a big way
Remember this time last year? We were in the depths of lockdown, and as case numbers went in a direction that would make your chest tighten, many of us held onto things that we could control – online consumption habits went through the roof as waiting for the post bec... read more
