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Compass Studio PR Case Study - Patagonia Takayna Campaign

Early 2018, Patagonia Australia launched the feature film “takayna” to generate global attention and gain support for World Heritage protection for the Tarkine region in north west Tasmania.

Compass was tasked with building media awareness and managing the film launch in conjunction with developing a strong voice for Patagonia with the aim of generating media attention and initiating action on this multiphase project.

Compass Studio Digital Showreel

Compass Studio Digital Showreel

Highlighting the scope of work, expertise, and impact Compass has achieved over the last years, for its digital partners.

Compass Studio PR Case Study - Patagonia Takayna Campaign

Early 2018, Patagonia Australia launched the feature film “takayna” to generate global attention and gain support for World Heritage protection for the Tarkine region in north west Tasmania.

Compass was tasked with building media awareness and managing the film launch in conjunction with developing a strong voice for Patagonia with the aim of generating media attention and initiating action on this multiphase project.

Compass Studio Digital Showreel

Compass Studio Digital Showreel

Highlighting the scope of work, expertise, and impact Compass has achieved over the last years, for its digital partners.

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Our Work

“We have been working with Compass Studio on public relations for our Australian environmental campaigns since April 2018. It has a been a pleasure to work with Luke and Sophie on the launch of our movie Takayna,the campaign to make the Tarkine region World Heritage listed and The Fight for the Bight campaign. As a true extension of our team, Compass took the time to understand our goals and our unusual business model. They always find the most direct way to communicate our brand and product stories to local media achieving great results and heightened brand awareness. They also provide us with regular project updates and detailed media monitoring reports while remaining attentive to any opportunities.”

Naima Wilson, Marketing Manager, Patagonia Australia
Our Work

"My first conversation with Nat felt like I was speaking to an old friend. It was a very natural values-alignment which made doing our business with Compass a rich expansion of our thinking from day one. The Compass team bring great vision, care and utmost diligence to the work and they certainly enabled our audience to connect, deepen and grow through the process."

Eleanor Gammell, Managing Director, The School of Life
Our Work

“Our experience working with Compass was nothing short of a remarkably, pleasant experience. They came into our lives at the perfect time and quickly became a natural extension to the Allpress team. We are so thankful for the support that Compass provided in our opening of our new flagship in Brisbane and introduction to the wider community, bringing along expertise from the top level right down to the finest detail. We look forward to more projects in the upcoming year.”

Brooke Holtz, Brand Lead, Allpress Espresso
Our Work

“Compass Studio approached Seabin Group with Pro Bono work at a time when we were just entering the Australian market. Our exposure overseas was enormous and we were looking for some assistance with the Australian media. The team from Compass were professional and super easy to work with and also to relate to. Our Australian media growth was exponential and has definitely assisted us in our Australian activities. It was also great to see the Compass Studio momentum roll over into so many diverse yet impactful projects that reflects the “Do Good” focus of their business model. As we are still in start up phase our resources are limited but we have bookmarked Luke and the team for future projects with measurable impact.”

Pete Ceglinski, CEO + Co-founder, Seabin Group
Our Work

“Pelican has been working with Compass Creative to develop our social media platforms since the initial launch – building a significant following across all channels. Compass provided us with excellent guidance and information during the setup phase on a project that was relatively new for our business, giving us great confidence in their ability to build our channels and to reach the specific target audiences that we had identified. Compass has taken our ideas and transformed them into successful campaigns producing great results, whilst providing us with detailed monthly reports on the progress of our channels that are in-depth and easy to understand.”

Dane Jones Consumer Business Manager, (Aus/NZ), Pelican Products Inc.
Our Work

“It’s been a fantastic working relationship with the guys at Compass, very personable and professional, with the added value of a similar sustainable ethos by touching the planet lightly and working along companies with the same values. We engaged Compass to assist us in projecting our brand message further. We felt connected to the team at Compass as an extension of our own. The results were impressive with many features across hi-readership publications and blogs across Australia and Internationally. Thanks for the hard work.”

Christine McCorkell, Co-Founder + Marketing & PR Manager, Archiblox
Our Work

“For a small organisation to tackle the creation of a social media strategy and program, well, it’s a lot. And with our limited capacity it was a remarkable gift to be part of Compass’ North Initiative programme. Through working with the Compass team we learned what it takes to run a social media program - and what it takes to grow it. Thanks to the expert assistance and advice, we doubled our social media following on Instagram and boosted our Facebook audience significantly. And perhaps of greatest benefit, we now have a regular social media strategy with scheduled posts and best practices baked into our program. Huge thanks to the team for their generosity and commitment to a better, greener future through Rainforest Rescue. We’re so grateful!”

Branden Barber, CEO, Rainforest Rescue
Our Work

"Compass lives the true meaning of a partnership. They have positively impacted so many aspects of our business not only in the digital marketing space. They are an extension of our team, looking at our business from all angels and approaching everything they do from a shared responsibility. Compass are the perfect balance between stats and numbers and providing insights, education and drive. They are flexible, nimble and not at all happy with the status quo, which has been a huge advantage to our growing business. Most importantly they have taken ownership of our brand and immersed themselves in making it a shared success".

Amanda McMillian, CEO + Founder, Wellineux
Our Work

"With electric vehicle startup Jaunt’s two founders coming from media and design backgrounds, what we lacked in mechanical knowledge we hoped to make up for in user experience, brand and awareness. To be honest we’d never really been that impressed with PR strategy in the past; the large brands we’d worked for could just buy their way to the front page. We believed we had a great story to tell with the launch of our classic 4WDs up-cycled into EV’s, but we were working with a minimal budget and talking to an Australian public that hadn’t shown much interest in electric vehicles (based on sales figures). We figured we could get the attention of the 4WD industry but knew that we had to create awareness and interest beyond that into sustainability, travel and even fashion. One of the great things when starting your own company is choosing who to collaborate with - both customers and suppliers. As well as being nice people, the team at Compass have a mission that closely aligns with our and immediately ’got’ what we were about and what we were trying to achieve. As startup founders you’re always stretched for time and being able to rely on Compass to make key decisions that fit our values was critical To be honest we were initially skeptical they’d be able to achieve the amount and quality of coverage they first pitched us, but they achieved it and more. Importantly getting us awareness beyond the automotive magazines and blogs and into key cultural publications like Smith Journal, Broadsheet and Gourmet Traveller as well as numerous radio and podcast appearances. We’ve worked with a lot of PR firms and Compass truly get it, do a great job and are lovely people..”

David Budge, Director + Co- Founder, Jaunt Motors
Our Work

I have had the pleasure to work with Natalie and the Compass team for over a year now. They have delivered excellent results understanding the brand's essence and taking its social presence to the next level. The team has always gone above and beyond to provide solutions to challenges. And they are a very friendly crew. Highly recommended studio! — Emmanuelle Jucker, Marketing & Brand Manager of Republica Organic

Emmanuelle Jucker, Marketing + Brand Manager, Republica Organic
Our Work

“Working with Nat and Luke from Compass was such a gamechanger for our not-for-profit last year. As a cause-based brand we love to work with people who are just as passionate about our environment as we are — right from our first meeting we knew that our brand was in safe hands with these two. Nat and Luke secured us media placements that we never could have imagined securing on our own, and as a result we had our busiest Christmas period to date. We couldn't be more grateful for Nat and Luke's passion and for taking us on as a pro bono client. We can't wait to work with them again!”

Natalie Woods, Founder, Clean Coast Collective
Our Work

'Compass Studios are not just an incredible PR and marketing studio, but a genuinely great bunch of people too. The team worked with our events company over a period of six months, in the lead up to our first event, which unknown to us would eventually be postponed due to COVID. Compass were so committed to seeing our brand grow, through some of the toughest times we've had in business! Their dedication, commitment and give a S&^t nature is truly a unique and valued position in the industry. They helped us achieve some great press, against all the odds!"

Jess Mcleod, Founder, The Conscious Space
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