We are currently seeking an experienced Public Relations Account Manager with strong Australian media relationships and a can-do attitude to join our growing team and contribute to our mission – amplifying the impact of world-bettering brands. We’re a growing agency with a big heart, and this is a unique opportunity to step into something better in your career.
Key Qualifications
- Proven results in media coverage and current contacts in Australian market
- Passion for impact-led space and fluent understanding of the Australian landscape
- Strong understanding of PR strategies, media relations, and industry best practices
- Excellent verbal and written communication skills
- Exceptional interpersonal and relationship-building abilities
- Ability to work effectively under pressure, meet deadlines, and manage multiple projects simultaneously
- Proficient in using PR and project management software and tools such as Meltwater, Slack, Harvest and Asana
- Creative thinker with a strong problem-solving mindset.
Description
1. Client Management:
- Day-to-day account management of multiple client partners in the PR department to cultivate strong relationships and account renewals.
- Develop and maintain strong relationships with partners, understanding their business goals and challenges.
- Collaborate with client partners to create PR strategies that align with their value and objectives.
- Provide regular updates and produce reports on campaign progress that also provide insights and learnings that aim to improve results on a monthly basis for our partners, ensuring client satisfaction.
2. Strategic Planning:
- Conduct thorough research and analysis to develop targeted PR plans and strategies.
- Identify media opportunities, trends, and potential risks to develop proactive and reactive communication plans.
- Define key messaging and positioning for clients to effectively communicate their brand and key initiatives.
3. Media Relations:
- Develop and maintain strong relationships with the Australian media on behalf of Compass to ensure we maintain a high success rate and that we are on the pulse of best-practice in market.
- Pitch story ideas and secure media placements in print, broadcast, and digital channels.
- Monitor media coverage, track industry trends, and proactively respond to media inquiries.
- Support in the development of Compass’ own industry presence by assisting with the PR strategy and roll-out, and helping to support any internal marketing initiatives
4. Content Creation:
- Develop compelling press releases, media kits, articles, and other written materials.
- Collaborate with the content team to create engaging social media content and blog posts.
- Ensure all content adheres to brand guidelines and effectively communicates key messages.
- Supporting Compass’ business development by responding to briefs and client pitches; including new client outreach, prop creation, follow up and onboarding.
- Creation of compelling case studies to support Compass Studio business development goals
- Daily digest of industry news and developments, seek out further learnings and share your insights with our internal team and clients
5. Crisis Communication:
- Develop crisis communication plans and protocols in collaboration with clients.
- Provide timely and strategic guidance during crisis situations to protect client reputation.
- Handle media inquiries and manage the dissemination of information during crisis scenarios.
Education & Experience
- Bachelor's degree in Public Relations, Communications, Marketing, OR direct and relevant industry experience of 3+ years
- Recent experience as a PR Account Manager, Account Executive, or a similar role in an agency setting