Strategy before tactics
We're proud to have facilitated growth of dozens of future-focused companies – and our results speak for themself. Since 2020, we’ve helped our partners secure over $19.5M. In 2023 alone, we’ve been part of Australia’s largest crowd-sourced funding campaign with Cannaponics, and largest EOI campaign with Medigrowth.
While you focus on securing investments, Compass leads the storytelling – the crucial ingredient to a successful crowdfunding campaign.
Our TOOLKIT
Public Relations
While you focus on securing investments, Compass leads the storytelling – the crucial ingredient to a successful crowdfunding campaign. We create bespoke strategies, write engaging press releases, and secure key placements.
Performance Marketing
Our performance marketing campaigns source engaged investors, and convert interest to capital raised. We’ll tailor a strategy to engage potential investors for your brand, advertising the investment opportunity across Facebook, Instagram and LinkedIn. We’ll craft copy and campaign creative that converts, and continually optimise to achieve the highest possible raise value for your brand.
Email Marketing
Our tried-and-tested email strategies take your audience from ‘interested’ into ‘invested’. We’ll build and segment your audience, map a custom email marketing strategy, and build the automations to make it happen. Let Compass take care of your investor email communications, so you can focus your efforts on the “big fish”.
WHAT OUR CLIENTS SAY
Great team produces great results! Here’s what our partners have to say about working with Compass Studio.
FAQs
Have a read through some of our commonly asked questions. Don't find what you're looking for? Get in touch!
What are the advantages of using an agency rather than just doing it myself?
We truly understand how to build your brand online, ensuring your message resonates with your target audience. It takes specialisation to deliver results on performance marketing. We’re specialists in these areas, so you don’t have to be.
I’ve done digital marketing before and wasn’t satisfied with the results. What makes Compass different?
We hear this a lot. You may have previously worked with a partner who sounded great on paper, but didn’t deliver results. Compass operates on the principle of radical transparency. That means if something isn’t working, you’ll hear it from us first. We set goals collaboratively at the beginning of a partnership, continually test and optimise campaigns, and report on the metrics that matter to you. ‘Set-and-forget’ is not something you can expect from Compass! Another gripe we hear is that other agency partners simply could not communicate a brand’s impact. Again, this is where Compass thrives. We have a clear focus on working with impact focused brands and organisations. We’re extremely well versed in communicating your brand’s impact.
What do I need to spend on advertising?
We’ll give you guidance on budgets that suit your goals. If you’re paying an agency a retainer, we recommend allocating a minimum of $2,000/month to advertising spend. This will help make sure you’re utilising the expertise you’re paying for.
What is included in your standard Digital Marketing services?
Digital marketing is a wide area, and we offer a range of services under this umbrella. We recommend a solution to fit your business. In our Performance Marketing services, we include creative ideation, ad design and copywriting and campaign builds and management. We also include an audit and update of your website tracking, along with proactive recommendations within the digital marketing sphere.
What are the advantages of using a PR agency rather than just doing it myself?
It takes time to write press releases, find contacts, and liaise with journalists, influencers, and producers to get your story out to the masses. While having some contacts in your rolodex is a definite advantage, you can’t always rely on one publication elevating your brand into a new space. The ultimate benefit of PR is creating media diversity. We’re able to tap into our contact lists and amplify your message in the channels that give you access to a wider audience. Impact is a big space, which has afforded us the opportunity to build a network of contacts across industries, meaning your brand will continue to appear in relevant outlets that match your campaign needs.
I’ve done PR before and wasn’t satisfied with the results. What makes Compass different?
Just like any other industry, you may find a partner who sounds great on paper, but doesn’t always understand your mission. This is why our work stands out against our competitors. We are resolute about working with impact focused brands and organisations, which gives us more experience showcasing both your impact on profits, and people or planet. We have balanced this messaging across industries and have built our reputation on working with organisations that have genuine impact. It’s a point-of-difference that we promise, you’ll feel.
How do you measure success and ROI?
The success of any campaign will come down to messaging, delivery and relationships. Fortunately, we’ve built a wealth of experience on how-to effectively distil key messages into easy to understand formats that allow your campaign to succeed in-market. With any campaign, we set clear KPIs to ensure that you understand the value of the media placements that we secure, and that these are contributing to your wider business goals. These are established prior to work beginning on your campaign so we are clear in our objectives, right from the start.
What is included in your standard PR services?
We’re proactively writing press releases, developing bespoke media databases, and distributing news to put you in front of the right audience. This includes thought leadership, news jacking and advising on social media communication.
What is PR?
PR has many meanings, to many people. In most instances it refers to Press or Media Relations, which is a large area of our focus. However, PR stands for Public Relations, which goes far beyond just media outlets and journalists. The Public is anyone with a vested interest in your organisation. So, our communications extend beyond just traditional press engagement, and also includes affiliate partnerships, influencers, government stakeholders, and most importantly: your existing customer base.