Better brands need better press
We share your story in ways that drive consumer action - enabling you to maximise your impact and generate greater returns
It’s no easy feat to gain awareness and momentum in a competitive market. At Compass, we’re proud of the brands we work with, which means we go the extra mile to make sure you get the press you deserve. We handle your PR by creating cut-through with people who can amplify your message (and ultimately, your impact) so you can focus on doing what you love: better business.
What we can do in PR
Press Office
Everything from press release writing to media liaison to newsjacking, Compass acts as your eyes, ears, hands and mouth to continually get your message to the masses via the press, building your brand and extending your reach.
Events
Creating events that are both budget and environmentally-friendly, our team takes the stress-work out of putting together your project. From budgeting to supplier negotiations to media and non-media invites, our events are designed to create maximum exposure with the right contacts, to start the conversations that matter.
Thought-leadership
Using your industry knowledge and expertise, we work with you to not only elevate your market position and build your media exposure – but to establish you as an authority in change-making spaces.
Media buying
With an in-depth understanding of Australia’s media landscape, our team can help you identify the right media platforms to invest your budget in and ensure you’re getting the best price.
Press Office
Everything from press release writing to media liaison to newsjacking, Compass acts as your eyes, ears, hands and mouth to continually get your message to the masses via the press, building your brand and extending your reach.
Events
Creating events that are both budget and environmentally-friendly, our team takes the stress-work out of putting together your project. From budgeting to supplier negotiations to media and non-media invites, our events are designed to create maximum exposure with the right contacts, to start the conversations that matter.
Thought-leadership
Using your industry knowledge and expertise, we work with you to not only elevate your market position and build your media exposure – but to establish you as an authority in change-making spaces.
Media buying
With an in-depth understanding of Australia’s media landscape, our team can help you identify the right media platforms to invest your budget in and ensure you’re getting the best price.
WHAT OUR CLIENTS SAY
Great team produces great results! Here’s what our clients have to say about working with Compass Studio.
Fionnuala Quin
Founder & CEO
"Compass Studio are absolute super stars! Authenticity + Results. If you lead a purpose driven venture, you want this team in your corner."
Nicole James
Co-Founder & Director
"Compass Studio have provided us with professional, responsive and up to the minute PR and social media management since March this year. We couldn't have achieved the outstanding brand awareness we currently have without them."
Andrew Jones
Director
"We've just completed our Crowd-sourced funding raise at 3 Ravens Brewery and Luke, Jonas, Oscar and all the team at Compass Studio have been instrumental in us achieving our goal. A great team to work with. Constant communication and delivery against objectives. A pleasure to work with. Cheers, AJ."
Steph Curley
Impact & Activism Manager
"Wow - Luke and his team worked with us at Ben & Jerrys in Australia over 2023 and I cannot recommend Compass more highly! The activism work we do can be tricky, and hard for many media companies to really do well, but Luke, Jonas, Mel & the rest of the Compass team absolutely blew it out of the water! Not only did they get incredible results for the campaign, on a personal note they are a pleasure to work with and go above and beyond every time. Thanks Compass for a great year working together!"
FAQs
Thinking about engaging Compass Studio to amplify your impact? Here are the answers you’re looking for.
What are the advantages of using a PR agency rather than just doing it myself?
It takes time to write press releases, find contacts, and liaise with journalists, influencers, and producers to get your story out to the masses. While having some contacts in your rolodex is a definite advantage, you can’t always rely on one publication elevating your brand into a new space. The ultimate benefit of PR is creating media diversity. We’re able to tap into our contact lists and amplify your message in the channels that give you access to a wider audience. Impact is a big space, which has afforded us the opportunity to build a network of contacts across industries, meaning your brand will continue to appear in relevant outlets that match your campaign needs.
I’ve done PR before and wasn’t satisfied with the results. What makes Compass different?
Just like any other industry, you may find a partner who sounds great on paper, but doesn’t always understand your mission. This is why our work stands out against our competitors. We are resolute about working with impact focused brands and organisations, which gives us more experience showcasing both your impact on profits, and people or planet. We have balanced this messaging across industries and have built our reputation on working with organisations that have genuine impact. It’s a point-of-difference that we promise, you’ll feel.
How do you measure success and ROI?
The success of any campaign will come down to messaging, delivery and relationships. Fortunately, we’ve built a wealth of experience on how-to effectively distil key messages into easy to understand formats that allow your campaign to succeed in-market. With any campaign, we set clear KPIs to ensure that you understand the value of the media placements that we secure, and that these are contributing to your wider business goals. These are established prior to work beginning on your campaign so we are clear in our objectives, right from the start.
How much does a campaign cost?
How long is a piece of string? Any campaign we work on is bespoke to your needs. For more information on any of our services, please connect with us Hello@compass-studio.com
What is included in your standard PR services?
We’re proactively writing press releases, developing bespoke media databases, and distributing news to put you in front of the right audience. This includes thought leadership, news jacking and advising on social media communication.
What is PR?
PR has many meanings, to many people. In most instances it refers to Press or Media Relations, which is a large area of our focus. However, PR stands for Public Relations, which goes far beyond just media outlets and journalists. The Public is anyone with a vested interest in your organisation. So, our communications extend beyond just traditional press engagement, and also includes affiliate partnerships, influencers, government stakeholders, and most importantly: your existing customer base.