What is an impact comms strategy?
Whether purpose-built or striving to improve, your impact initiatives represent a significant investment.
Too often, ESG, impact, and B Corp achievements are confined to an annual report or a few social posts.
Without a cohesive, integrated brand approach, the full value of your efforts are wasted.
Our Impact Communications Strategy aligns your company’s messaging with its purpose, ensuring every touchpoint—a campaign, report, internal comms, or PR —reinforces your brand's mission and values.
This isn’t just about visibility; it’s about defining your impact in a way that stays with customers and strengthens your brand’s reputation.
Messaging for Sustainability and ESG Reporting
We distill complex impact initiatives into clear, digestible messaging, organising them into key impact pillars—making it easy to highlight what matters for reporting.
Leadership Confidence
Equip your senior leaders with clear messaging to confidently articulate your company's impact in stakeholder conversations and internal communications.
Media-Ready Messaging
Our Impact Communications Strategy delivers concise, compelling, short- and long-form messaging, making it easy to integrate into press releases, media interviews, and thought leadership opportunities.
Marketing Campaigns + Assets
Our impact messaging provides a strong foundation for campaigns, marketing strategies, and multi-channel storytelling. It provides your marketing team with a roadmap for effectively amplifying your impact.
Why an Impact Comms Strategy Matters
In today’s climate, people aren’t just expecting more from companies on the sustainability & social impact front – they’re demanding it.
Many brands struggle to communicate impact, such as complex supply-chain changes and certifications clear for customers, employees, and stakeholders.
With limited time and resources, Marketing and Leadership teams often deprioritise impact messaging—risking missed opportunities for engagement, trust, and leadership.
Are you struggling to integrate impact messaging into your broader marketing strategy?
Sustainability efforts often feel disconnected from the brand’s core story, making it hard to weave them into everyday communications.
Are you worried about greenwashing—or greenhushing?
Striking the right balance between bold claims and verifiable proof is crucial to maintaining trust and credibility.
Is your team finding it hard to communicate complex impact data and certifications?
Translating intricate supply chain changes, carbon reductions, or social impact metrics into engaging, digestible messaging can be overwhelming.
Are you unsure how to tailor messaging for different audiences?
Investors want measurable impact, customers connect with real stories, and employees need clarity on how these initiatives affect them.
We'll help you lead the conversation
Through strategic, transparent communication, we position you as a leader, turning your complex impact efforts into a clear competitive advantage that builds trust, engages stakeholders, and drives real impact.
Reach values aligned customers
The rise of the "research-first" consumer—57% of whom extensively research before purchasing—demands brands prioritise clear, transparent messaging and compelling value propositions. Key touchpoints like websites, social media, and PR are vital for showcasing impact information, with 64% of Australians specifically seeking a company's impact information on its website.
Navigate reporting compliance
The reporting landscape is changing, and smaller businesses must be prepared to avoid being caught off guard.
With Consumer Law already prohibiting misleading environmental claims, now is the time to get your sustainability messaging right. We’ll arm you with the confidence to speak clearly, authentically and in an ACCC-approved way about your impact commitments without fear of greenwashing
What you can expect
.png)
Strategic Deep Dive & Analysis
We take a strategic, insights-driven approach to ensure your messaging stands out and connects with you stand out and connect with their audience on a deeper level.
Discovery Workshop: We develop a tailored, in-depth workshop with key stakeholders to uncover core values and identify untapped opportunities.
Customer-Centric Insights: Using a variety of research techniques, including surveys, market analysis and insights, to uncover customer motivations and expectations.
.png)
Stakeholder Alignment
Our Impact Strategy creates alignment across leadership and stakeholders by establishing a clear, unified narrative that reflects your brand’s purpose and impact.
This process ensures everyone—from executives to marketing teams—speaks the same language when communicating impact and ESG initiatives. This shared understanding strengthens internal decision-making, enhances external credibility, and empowers your team to engage confidently with investors, customers, and the media.
.png)
Core Messaging and Impact Story Toolkit
A tailored Impact & Brand Messaging Toolkit— a 30-40 page strategic document packed with audience insights, messaging frameworks, an impact narrative, and an elevator pitch.
This powerful, unified set of core messages to ensure consistency across channels, align communications with business goals, and address audience needs to build trust and engagement for maximum impact.
.png)
Implementation Roadmap
Our Implementation Guidance provides a step-by-step framework for seamlessly integrating your impact messaging across your website, social media, and marketing materials. This ensures consistency, engagement, and alignment across all channels.
%201%20(1).png)
WHAT OUR CLIENTS SAY
Great team produces great results! Here’s what our clients have to say about working with Compass Studio.
Sam McGuane
General Manager
"These guys are 5 star. Building a contemporary strategy for a not for profit in today's environment is a difficult process. I felt like the team at Compass had a plan that was inclusive and allowed for our thoughts to be genuinely considered. The end product was a decoupage of all of our ideas, skilfully interpreted to meet today's customer expectations. Thanks to Erin and the team for their genuine care of our cause and what we are trying to achieve."
Vikki Conley
Communications Manager
"Erin was incredibly insightful and strategic in the development of a social media strategy. Delightful and organised too! A strategic, content and project management guru. I would totally recommend Erin and Compass Studio. Five stars!!"
.png){kind=logo}
Rebecca Hard
CEO
"Compass Studio was instrumental in helping us craft a powerful, strategic communications plan for our B Corp certification announcement. Their insights-driven approach ensured our messaging was clear, authentic, and aligned with our brand values."
Stephanie Bond-Hutkin
Head of Marketing
"I've now worked with Compass Studio for close to one year and have nothing but high praise for every single team member. They are an absolute joy to work with and provide an extremely high level of service. Their skills are invaluable to our business, and we're looking forward to another great year ahead with the Compass team."
FAQs
Thinking about engaging Compass Studio to amplify your impact? Here are the answers you’re looking for.
My brand has just become a B Corp and we don’t know how to tell our employees or customers. Can you help?
We're a B Corp – and have been for over 4 years. We understand the process, value the commitment, know the community and are experts in the space. As part of our Impact Communications Strategy, we crystallise what being a B Corp means to your brand, and why that commitment matters. This strategy will arm you with the confidence to communicate their ethical practices, values and USP in the market.
Why should I choose Compass Studio for a strategy?
We are resolute about working with impact focused brands, which gives us more experience showcasing your impact on profits, people and planet. We have built our reputation on working with organisations that have genuine impact.
I need a strategy ASAP. When can you start?
Our Strategic Workshops are our most sought-after service and due to the holistic and immersive nature of them, we only do one per month. If you’re interested in a strategy, please get in touch today.
Why would my brand need an Impact Communications Strategy?
The challenge that many newly certified B Corps face is that the team responsible for the arduous task of certification is usually a small and concentrated group of super-humans – so the journey of how a brand get there and what it truly means, isn't accurately communicated outside of this circle in a way that gives weight, meaning and celebration to the huge achievement that achieving B Corp certification is.
What is included in your strategy services?
We always start the same way - with a workshop. We kick-off projects with a brief, and then design a bespoke workshop to get to the heart of your brands' challenge. We'll invite key stakeholders to this session and ensure it's valuable for our team and yours. Next, we put our thinking caps on to formulate a written strategy. This document comprehensively documents how your brand can address the challenge, and offer implementable solutions.