What is an impact comms strategy?
Whether purpose-built or striving to improve, your impact initiatives represent a significant investment.Too often, ESG, impact, and B Corp achievements are confined to an annual report or a few social posts.Without a cohesive, integrated brand approach, the full value of your efforts are wasted.Our Impact Communications Strategy aligns your company’s messaging with its purpose, ensuring every touchpoint—a campaign, report, internal comms, or PR —reinforces your brand's mission and values.This isn’t just about visibility; it’s about defining your impact in a way that stays with customers and strengthens your brand’s reputation.
Our Impact Communications Strategy aligns your company’s messaging with its purpose, ensuring every touchpoint—a campaign, report, internal comms, or PR —reinforces your brand's mission and values. This isn’t just about visibility; it’s about defining your impact in a way that stays with customers and strengthens your brand’s reputation.
Messaging for ESG Reporting
We distill complex impact initiatives into clear, digestible messaging, organising them into key impact pillars—making it easy to highlight what matters for reporting.
Leadership Confidence
Equip your senior leaders with clear messaging to confidently articulate your company's impact in stakeholder conversations and internal communications.
Media-Ready Messaging
Our Impact Communications Strategy delivers concise, compelling, short- and long-form messaging, making it easy to integrate into press releases, media interviews, and thought leadership opportunities.
Marketing Campaigns & Assets
Our impact messaging provides a strong foundation for campaigns, marketing strategies, and multi-channel storytelling. It provides your marketing team with a roadmap for effectively amplifying your impact.
Why an Impact Comms Strategy Matters
In today’s climate, people aren’t just expecting more from companies on the sustainability & social impact front – they’re demanding it.
Many brands struggle to communicate impact, such as complex supply-chain changes and certifications clear for customers, employees, and stakeholders.
With limited time and resources, Marketing and Leadership teams often deprioritise impact messaging—risking missed opportunities for engagement, trust, and leadership.
Are you struggling to integrate impact messaging into your broader marketing strategy?
Sustainability efforts often feel disconnected from the brand’s core story, making it hard to weave them into everyday communications.
Are you worried about greenwashing—or greenhushing?
Striking the right balance between bold claims and verifiable proof is crucial to maintaining trust and credibility.
Is your team finding it hard to communicate complex impact data and certifications?
Translating intricate supply chain changes, carbon reductions, or social impact metrics into engaging, digestible messaging can be overwhelming.
Are you unsure how to tailor messaging for different audiences?
Investors want measurable impact, customers connect with real stories, and employees need clarity on how these initiatives affect them.
We'll help you lead the conversation
Through strategic, transparent communication, we position you as a leader, turning your complex impact efforts into a clear competitive advantage that builds trust, engages stakeholders, and drives real impact.
Reach values aligned customers
The rise of the "research-first" consumer—57% of whom extensively research before purchasing—demands brands prioritise clear, transparent messaging and compelling value propositions. Key touchpoints like websites, social media, and PR are vital for showcasing impact information, with 64% of Australians specifically seeking a company's impact information on its website.
Navigate reporting compliance
The reporting landscape is changing, and smaller businesses must be prepared to avoid being caught off guard.
With Consumer Law already prohibiting misleading environmental claims, now is the time to get your sustainability messaging right. We’ll arm you with the confidence to speak clearly, authentically and in an ACCC-approved way about your impact commitments without fear of greenwashing
What you can expect
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Strategic Deep Dive & Analysis
We take a strategic, insights-driven approach to ensure your messaging stands out and connects with you stand out and connect with their audience on a deeper level.
Discovery Workshop: We develop a tailored, in-depth workshop with key stakeholders to uncover core values and identify untapped opportunities.
Customer-Centric Insights: Using a variety of research techniques, including surveys, market analysis and insights, to uncover customer motivations and expectations.
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Stakeholder Alignment
Our Impact Strategy creates alignment across leadership and stakeholders by establishing a clear, unified narrative that reflects your brand’s purpose and impact.
This process ensures everyone—from executives to marketing teams—speaks the same language when communicating impact and ESG initiatives. This shared understanding strengthens internal decision-making, enhances external credibility, and empowers your team to engage confidently with investors, customers, and the media.
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Core Messaging and Impact Story Toolkit
A tailored Impact & Brand Messaging Toolkit— a 30-40 page strategic document packed with audience insights, messaging frameworks, an impact narrative, and an elevator pitch.
This powerful, unified set of core messages to ensure consistency across channels, align communications with business goals, and address audience needs to build trust and engagement for maximum impact.
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Implementation Roadmap
Our Implementation Guidance provides a step-by-step framework for seamlessly integrating your impact messaging across your website, social media, and marketing materials. This ensures consistency, engagement, and alignment across all channels.
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why work with us?
At Compass, we bring big-agency brains without the baggage. No layers, no red tape, just senior experts who roll up their sleeves and get to work on your business. But don't just take our word for it...
Sam McGuane
General Manager
"These guys are 5 star. Building a contemporary strategy for a not for profit in today's environment is a difficult process. I felt like the team at Compass had a plan that was inclusive and allowed for our thoughts to be genuinely considered. The end product was a decoupage of all of our ideas, skilfully interpreted to meet today's customer expectations. Thanks to the Compass team for their genuine care of our cause and what we are trying to achieve."
Emily Bradley
CEO
"Compass Studio was instrumental in helping us clarify our sustainability initiatives and ESG frameworks. With multiple initiatives spread across three distinct brands, our impact was getting lost in complexity. They worked with us to create a unified message that not only positioned Southern Design Group as a leader in sustainable design, but also will best-position our business for global distribution. Thanks to their expertise — our commitment to sustainability is finally as visible as it should be."
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Rebecca Hard
CEO
"Compass Studio crafted a high-impact, strategic PR & communications plan for our B Corp certification announcement. Their insights-driven approach set the foundations by uncovering our communications objectives and aligning them with our existing brand values, ensuring our messaging was transparent, credible, and authentic."
Pete Ceglinski
Founder
"Compass were professional and super easy to work with and also to relate to. Our Australian media growth was exponential and has definitely assisted us in our Australian activities. It was also great to see the Compass Studio momentum roll over into so many diverse yet impactful projects that reflects the “Do Good” focus of their business model.”
FAQs
Thinking about engaging Compass Studio to amplify your impact? Here are the answers you’re looking for.
What types of campaigns do you specialise in?
We work across product launches, brand repositioning, advocacy and awareness campaigns, capital raising, and ESG/impact storytelling. If it needs to connect with hearts and minds—we're here for it.
How much time do I need to commit to an impact communications strategy?
Not much—we do the heavy lifting. You’ll need 3 hours for the initial workshop and tissue sessions, plus light stakeholder management for the 2 rounds of revisions at each stage. Our goal is to make the process clear, efficient, and practical—so your strategy doesn’t sit on a server, it lives in the real world. Think of us as the arrow; you just need to point the bow.
I need an impact communications strategy ASAP. When can you start?
We only take on two strategy projects per month to ensure every client gets our full focus. If you’re ready to move, get in touch ASAP—we’ll review your brief and come back quickly with a timeline and next steps.
What makes Compass different from other PR & Strategic Communications agencies?
We’re a senior-led team with deep industry expertise, real media relationships, and a proven record in driving both brand love and business outcomes. We don’t just talk impact—we help you prove it.
My brand just became a B Corp and we don’t know how to tell our employees, investors or customers. Can you help?
Absolutely. We’re a B Corp too—and have helped many others launch with impact. We understand the process, value the commitment, know the community and are experts in the space. From internal engagement to customer comms, we’ll build the right plan to bring your team and audience along for the journey in a way that’s credible and clear.
Why should I choose Compass Studio for a strategy?
Our strategies are built for brands with purpose. We combine clarity, creativity and commercial thinking to deliver roadmaps that drive results—no fluff, just impact.
Why would my brand need an Impact Communications Strategy?
Because doing good isn’t enough—you need to communicate it clearly, credibly, and commercially. Our Impact Communications Strategy turns your sustainability and ESG work into messaging that builds trust and delivers real brand value.
What are the advantages of using an agency rather than just doing it myself?
You could do it yourself—but that means juggling strategy, storytelling, execution, and measurement. With Compass, you get a tight-knit team of senior experts who move fast, act strategically, and know what works in the purpose-led space. We get to know your brand inside out—and act like an extension of your team.
How do you measure success and ROI?
We align our campaign metrics with your business goals—whether that’s media reach, conversion rate, ROAS, or engagement. Then we report on what matters, with total transparency.