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A Strategic launch for their B Corp Certification
Sustainability in fashion is a complex, often scrutinised space. The Sussan Group needed to confidently take control of the narrative, clearly articulating its commitment to sustainability and reinforcing its brand authenticity. We developed a high-impact communications strategy centred on its core message: "Creating a world where women are driving the positive change they want to see."
Amplifying Sussan Group’s B Corp Impact
A strategic multi-channel launch roadmap ensured clear, consistent messaging across Sussan Group’s marketing platforms, while a targeted media outreach plan secured press coverage in key publications. To maximise the impact of their B Corp announcement, we developed a paid campaign strategy with precision-targeted advertising to engage both new and existing audiences.
Empowering Teams with Clear Messaging
Identifying a communication gap for customer and retail teams, we developed guidebooks, messaging frameworks, and resources to help their teams confidently navigate B Corp conversations. By connecting sustainability efforts to consumer concerns, we equipped customer-facing teams with clear, credible responses.
Driving Leadership in Sustainable Fashion
Working closely with CEO Rebecca Hard—an outspoken advocate for driving real change in the mainstream fashion industry—we developed a strong, authentic thought leadership platform that positioned her as a credible voice on sustainable fashion and the future of retail through PR, media and events such as SXSW.
"Compass Studio crafted a high-impact, strategic PR & communications plan for our B Corp certification announcement. Their insights-driven approach set the foundations by uncovering our communications objectives and aligning them with our existing brand values, ensuring our messaging was transparent, credible, and authentic."
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Rebecca Hard
CEO
Internal Alignment & Strategic Clarity
The Impact Messaging Strategy equipped Sussan Group's Marketing, Sales, and Product teams with a unified message to communicate their B Corp values. This created a consistent and authentic brand narrative across all customer touchpoints, strengthened cross-team collaboration, and enhanced the brand’s overall impact & engagement.