How we amplified impact
Compass helped generate this awareness by securing coverage on the campaign meaning Patagonia was able to further strengthen their brand identity with their local audiences, and widen the impact on the campaign.
275K signatures generated
This was a record breaking petition as it became the most signed petition submitted to the Australian Federal Parliament.
360M+ media reach
The Compass team secured coverage at scale for this campaign, ensuring the general public knew and understood the scale of the issue.
130 pieces of editorial coverage
Compass' coverage generated global attention for Patagonia and World Heritage protection for the Tarkine region in north-west Tasmania.
"As a true extension of our team, Compass took the time to understand our goals and our unusual business model.They always find the most direct way to communicate our brand and product stories to local media achieving great results and heightened brand awareness."
Naima Wilson
Patagonia AU/NZ Marketing Director
Compass helped generate this awareness by securing coverage on the campaign meaning Patagonia was able to further strengthen their brand identity with their local audiences, and widen the impact on the campaign.